By MICHAEL MOSSPublished: February 20, 2013
Fascinating look into some very familiar brands and how they research and target their markets. The book this article is excerpted from should be a very interesting read...
"This article is adapted from “Salt Sugar Fat: How the Food Giants Hooked Us,” which will be published by Random House this month.
Michael Moss is an investigative reporter for The Times. He won a Pulitzer Prize in 2010 for his reporting on the meat industry."